Our responsibility is to support the development of a sustainable and prosperous society. Our commitment is deeply embedded in our culture, and we aim to reduce our impact on the environment, foster a diverse and inclusive workforce, and uphold the highest standards of legality, economics, and ethics to deliver optimal outcomes.
Sustainable Future
We are committed to continuously improving our business activities and achieving the highest standards of environmental sustainability and we have fully adhered to the Waste Electrical and Electronic Equipment (WEEE) Regulations. In addition, we are working hard to implement various environment-friendly practices to reduce our environmental impact and contribute to the protection of the environment.
Lighthouse Guardian Program
Light minors’ way and guard their future.
SPIRE always insists on caring about teenagers’ health and preventing the use of nicotine in any form by minors. We are committed to restricting underage access to our products and limiting underage appeal of our products through the 'Lighthouse Guardian Program'. This program aims to protect minors by combating underage use of e-cigarettes through concerted efforts that stretch from our product development and marketing to sales.
Learn MoreStoptober Campaign
SPIRE actively participates in smoking cessation activities and fully supports government and institutional policies. Stoptober is a smoking cessation campaign led by Public Health England that encourages smokers to start by abstaining from smoking for 28 days during the month of October. To respond to the call of the campaign, we teamed up with 20 retail outlets across the UK to launch a challenge among smokers to give up the equivalent of 50,000 cigarettes during Stoptober month, helping hardcore adult smokers quit their habits.
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Anti-counterfeiting Actions
The fight by SPIRE against unauthorized and counterfeit devices is a long-term commitment to quality and service. As a responsible brand, we take it upon ourselves to fight against counterfeit factories worldwide and provide our customers with the best quality products and we remain zero tolerance for fake products.
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SPIRE adopts advanced anti-counterfeiting traceability technology and each product is produced with a unique anti-counterfeiting security code for consumers to verify the authenticity through the SPIRE official website.
SPIRE has worked with the Chinese authorities to help shut down more than 120 counterfeit production and sales facilities including factories, warehouses and logistics operations. This has led to the seizure of more than two million finished counterfeit products, millions of packaging boxes, anti-counterfeit codes, semi-finished vaping pipes and other accessories.